ADIDAS TKYO

ADIDAS TKYO

Adidas Group Intern Project

I was put into a group of six Adidas design Interns with diverse creative backgrounds. Our task was to develop an Adidas brand activation through a sustainable lens for the 2020 Summer Olympic Games in Tokyo, Japan. For our approach, we landed on an activation that would take place during the Olympic events - located at various venues throughout the tournament. At these Activation Stations, consumers could drop off their worn shoes & apparel, have the ability to learn about more sustainable materials & processes, as well as have the opportunity to pick-up our new, sustainable collection of product. The Footwear product was my responsibility.

Teammates: Adam Reid - Alison Zhang - Bobby Curry - Lorenzo Baldanzi - Mary Beth Carroll

Fall 2017

Completed at Adidas North America. Portland, OR.

Apparel Designed by ADAM REID